View Full Version : Consumer Media Study Highlights Impact of Digital Media on Radio

11-24-2009, 09:19 PM
A newly released study done by Targetcast, a communications firm, has some good and bad news for broadcast radio. The good: Adults 18 to 64 were found to still consider radio to be an important touchpoint for new music discovery. The not-so-good: 18 to 24 year olds were likely to indicate that radio is not so relevant to them.


11-26-2009, 05:50 PM
The one thing that will keep people coming back to radio is the people and the local content.
iPods can give them their favourite music, but radio gives brand new music, as well as older stuff and a much more expansive library than any one person and it gives them interesting content; its more than just music.
People, and the content that the people produce is what will save radio.