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View Full Version : Online Display Ad Market Continues Shift To 'Audience' From 'Media' Sales



saint
11-26-2009, 03:21 PM
Reflecting a shift being pushed by Madison Avenue, the online display advertising marketplace is becoming more "audience-driven." That's one of the major takeaways from the latest edition of Rubicon Project's quarterly online display marketplace tracking studies.

www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117611