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  1. #1
    James's Avatar
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    StreamLicensing.com rate rises

    Looks like StreamLicensing.com has increased their rates for the new changes in 2016. They don't seem to be taking on new customers at the moment either!

    New rates start from $39.95 USD for up to 4,000 TLH per month ($20 revenue base). Price can jump up to $500 USD+

    Anyone looking at any alternatives for US streamers? Not much choice in blanket licensers to be honest these days.

  2. #2
    shoutcaststreaming's Avatar
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    There is no choice for US streamers. Just 2 .. one for smaller stations (StreamLicensing) and another for the large stations.
    SCS - Dedicated Bandwidth Servers
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    Broadcasting World's Stream Host of the Month

  3. #3

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    Was looking at their site today to get an idea on how much a station could make if I have 20 continuous listeners per day (24H) for 30 days and made $600 in gross sales I'd have to pay $415.90 in licensing fees!!! LMFAO So I was thinking this could be doable if I ran the station as a commercial station and if I had a second e-commerce business I could just charge my second business say $100 per month flat fee for advertising and use the station to bring in online sales. I guess it would be possible to run the station as for profit, set up a second business as consulting, when I approach other business to advertise they would pay a min fee to me to be advertised on the stream. I would pay that to the station from my consulting business (say $100 per business) and then have those companies pay my consulting business a commission on sales or click through from the stream sites/in stream. advertising.

  4. #4

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    Ok so was thinking about it some more. You own the station, you also own an advertising company. Your advertising company goes out and gets clients that want to advertise on internet radio. You charge them say $600 per month and then your internet company charges you $100 per month for each client you give them. So if you have 6 clients your advertising company is making $3600 from them but your radio company is only charging you $100 per each client or $600 total for all 6 clients.

  5. #5
    2prfm.com's Avatar
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    In my experience, companies won't even look at you unless you have thousands of concurrent listeners, and TLHs in the hundreds of thousands. Been down that road before and no takers. Sorry to rain on ones parade, but getting advertisers is very, very tough. Been in this for over 25 years, and radio advertising has always been a hard slog to grind.

  6. #6

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    Yeah finding advertising for the small guy isn't easy. All they want is the big producers of listeners. I guess they think they're ads won't get heard unless you have thousands of of people listening. I gave up on getting any adv. years ago.

  7. #7
    2prfm.com's Avatar
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    The thing is it's not who listens, it's how they measure the key performance indicators of a certain campaign.

    Back around 2002 I made a proposal to one of Australia's biggest telcos and they didn't responde. A few days later, an email arrived from their advertising agency, explaining that they want at least 100,000 views or "click throughs".

    With this, they consider how many people are going to read through the entire ad, (most probably around 2,000 potential clients). In the end they will most probably expect around 20 hard sales.

    In this case, the KPI's for this campaign is 20 sales from 100,000 views, this is how a corporation's sales staff measures a campaigns success.

    At the time I kind of laughed on what they were expecting, but now in retrospect can understand the method behind their figures.

    When considering the situation on the other shoe, I would most probably have the same approach, first bargaining the person down in price if they wanted me to advertise on their platform, and then discuss a trial period for seeing if there is any tangible results.

    Sounds hard, but everyone's in it to make a buck. Admitfully at the time I kind of dreamt of a corporation supporting me, as in supporting an idea. (they have a lot of money, they can afford it). Unfortunately it's not how the cookie crumbles.

  8. #8

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    The new rates, as of late January 2016, start at $59.50 a month. I wanted to go with Streamlicensing, but that was just a little too steep for me. Went to Radionomy instead. At least for the time being.

  9. #9

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    I think if you look you will see we are doing our best to make it more affordable for the smaller stations. We are launching 3 new programs today for the smaller webcasters with less that 4,000 ATH. We really hope this helps, we are trying really hard but the new laws are requiring higher rates. http://stardomedigital.com/micro-broadcaster-plans/
    Wes Simkins
    Chief Operating Officer
    Stardome Digital Media LLC
    StreamLicensing.com

  10. #10
    Brutish Sailor's Avatar
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    Hey Wes,

    Did you buy live365? You own Empire streaming and said servers correct?


    Im also looking for the deal listings for empire streaming servers in conjunction with stream licensing.
    Last edited by Brutish Sailor; 08-17-2016 at 05:29 AM.
    KNSJ.org / 89.1 FM San Diego

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