James Posted September 28, 2008 Share Posted September 28, 2008 Im curious about this.. Can anyone mention a brand name over radio? You hear over commercial radio that they cant mention brand names so they liste the actual items name. Anybody know? :biggrinthumb: Studiio - All-In-One Radio Communication Platform SMS | Phone Calls | Social Media | Content Link to comment Share on other sites More sharing options...
jkemr Posted September 28, 2008 Share Posted September 28, 2008 You can mention brand names?? even commercial radio mention them m8?? the only reason they wont mention them is coz its free advert for them..but they can and do mention them...thanks JK Link to comment Share on other sites More sharing options...
James Posted September 28, 2008 Author Share Posted September 28, 2008 Not exactly.. It is a companys name, if they dont want to be broadcast, they have rights to sue. If i was talking on radio about mcdonalds and how bad it is.. and if they heard.. they could sue because im creating a bad name for them. Studiio - All-In-One Radio Communication Platform SMS | Phone Calls | Social Media | Content Link to comment Share on other sites More sharing options...
jkemr Posted September 28, 2008 Share Posted September 28, 2008 OK get what you mean now M8.. yes saying bad things about companys can get you in a spot. But just mention them on air they wont have a problem with it its free advert for them M8... Link to comment Share on other sites More sharing options...
James Posted September 28, 2008 Author Share Posted September 28, 2008 Very true, as you said commercial stations dont like advertising other brands because its free advertisement ;) Studiio - All-In-One Radio Communication Platform SMS | Phone Calls | Social Media | Content Link to comment Share on other sites More sharing options...
jkemr Posted September 28, 2008 Share Posted September 28, 2008 Very true, as you said commercial stations dont like advertising other brands because its free advertisement ;) Yes just like tv on any program like soaps you wont see a brand name not even a teabag lol Link to comment Share on other sites More sharing options...
manojjonam10 Posted October 5, 2008 Share Posted October 5, 2008 This is the first time i had heard such an information.You are indeed true i never heard a company name before and now i know what is the reason. Link to comment Share on other sites More sharing options...
JJtheDJ Posted February 10, 2009 Share Posted February 10, 2009 That is very true. You need to watch what you say on the air because if you are slandering a company, you can get in a lot of trouble. Now, chances of them listening at that particular time, unless you are a HUGE station, remote, but it can happen. You also are providing free advertisement for them, and if they hadn't asked for advertisement from you, then you could be sending them unwanted traffic (believe it or not, some businesses don't want extra business). The main deal is - the slander issue. If you are giving a company a bad rep, or talking about a company in a negative way, the case is, you should beat around the bush. Don't mention their exact company name, or don't mention them at all, however, many shows do talk about certain companies, etc. In a nutshell - just watch what you say on the air. With experience, it will be easier to understand if you host/co-host a talk show, or talk in between songs, etc. Hope that has helped. Best Regards, JJ the DJ Jersey's Classic Rock - Owner Link to comment Share on other sites More sharing options...
Blazin 97 Posted February 10, 2009 Share Posted February 10, 2009 You're right. Just like on television, sometimes they have to blur out someones shirt because they didn't have the rights to show the brand, or the brand did not want to be shown on that certain show or person, basically unwanted promotion. I think it also has alot to do with how big your audience and how you mention it though. If you created a bad name for McDonald's, that's a no, but if you were just like "yeah i went to mcdonalds" then no one probably cares... Link to comment Share on other sites More sharing options...
CyberFM Posted February 11, 2009 Share Posted February 11, 2009 Keep in mind, there might very well be a BIG difference in Branding/Trademark/Slander laws between the U.S. and AU. Link to comment Share on other sites More sharing options...
Blazin 97 Posted February 12, 2009 Share Posted February 12, 2009 Keep in mind, there might very well be a BIG difference in Branding/Trademark/Slander laws between the U.S. and AU. Yeah, that's true Link to comment Share on other sites More sharing options...
Jinglemaster Posted February 12, 2009 Share Posted February 12, 2009 Let me give you my spin on this. Mr Cadbury approaches a big station for advertising and they come up with a £500,000 deal over 3 months. I get a job there and happen to mention how much I like Nestle Milky Bar. Mr Cadbury says 'stuff that' I am not paying 1/2MILLIOn for my advert when this bozo advertises Nestle FREE! Bottom line is it COULD cost your station a lot of lost business. From my years in Film advertising and TV, I can tell you that if you ever see a packet of Weetabix on the kitchen table in Eastenders, it has been paid for heavily by Weetabix. Link to comment Share on other sites More sharing options...
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