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Station Imaging Terminology?


TechnoKelvin

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I'm not sure if this is the right area to post this but here goes,

 

Can anyone explain station imaging terminology to me?

 

What's a Bumper?

A Station ID?

Sweeper?

Jingle?

 

Is there anything else I'm missing?

 

I am starting my own Online Dance Radio Station and I have 2 voice over artists working on a script I need to provide but, for a station starting from scratch, what do I need to have made?

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