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Station Imaging Terminology?


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I'm not sure if this is the right area to post this but here goes,


Can anyone explain station imaging terminology to me?


What's a Bumper?

A Station ID?




Is there anything else I'm missing?


I am starting my own Online Dance Radio Station and I have 2 voice over artists working on a script I need to provide but, for a station starting from scratch, what do I need to have made?

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