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T Mobile ad copy close London Railway station

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Interesting story in national papers. The original ad can be seen here


Enjoy Mark



Flash mob mimicks T Mobile advert - and closes train station


One of London's largest railway stations was forced to close after 13,000 people congregated to mimick a mobile phone advert in an event publicised on Facebook.








http://www.telegraph.co.uk/telegraph/multimedia/archive/01291/flashmob2_1291614c.jpg Flashmob Dancers at Liverpool Street Station which led to its temporary closure Photo: Wireimage



http://www.telegraph.co.uk/telegraph/multimedia/archive/01291/flashmob1_1291613c.jpg Flashmob Dancers at Liverpool Street Station which led to its temporary closure Photo: Wireimage


http://www.telegraph.co.uk/telegraph/multimedia/archive/01291/tmobile_1291609c.jpg Filming of the original mobile phone commercial at Liverpool Street station Photo: PA



Liverpool Street Station was overrun by dancers who had congregated on the concourse for a silent disco, organised via the social networking website.

The crowd, who were all listening to music through headphones, broke into dance at 7pm on Friday night in a scene which aped the advert which was filmed at the station last month.

The flash mob caused police to close the station for around 90 minutes due to fears of overcrowding.

Participants, some of whom had travelled hundreds of miles to take part, said the station was so packed that there was no room to dance.

Some revellers climbed on top of a ticket office to perform their routines, while others climbed notice boards and other station furniture.

One man stripped naked while dancing on a raised area above the crowd to huge cheers from the other dancers.

Other participants threw themselves on top of the mob and crowd surfed across the station concourse during the 25 minute event.

Word of the the event, called Liverpool Street Station Silent Dance, was circulated on the internet through Facebook.

More than 13,000 people joined a group dedicated to the dance, which imitated a T-Mobile advert in which 400 actors were filmed dancing at the station on January 15.

Jennie Tuck, 16, a student from London, said: "It was an amazing atmosphere.

"Everyone assembled underneath the departures board and watched the clocks for a 10 second countdown to seven o'clock.

"When the clock struck seven, everyone went mad. People were dancing and screaming and jumping up and down.

"One guy completely stripped off and loads of others were crowd surfing."

David Burrows, 22, said he travelled through the snow from Leeds this morning to take part in the event.

He said: "I heard about it on Facebook and decided I had to come down for it.

"The T-Mobile advert was brilliant and I thought it would be really fun to join so many other people just to dance.

"The vibe was very cool – people should do this more often. It was funny seeing the way people reacted – nobody quite knew what to make of it."

Witnesses said police formed a chain and began herding people out of the station at around 7.15pm

A City of London Police spokeswoman, who was on the scene said: "We had to close the station because it was completely overcrowded. There were around 12,000 people here.

"The event was generally good humoured but we had to act because people would not leave.

"We had to make a couple of arrests for public order offences, but on the whole it was a peaceful and fun event."

Hundreds of people who took part had already posted messages on Facebook last night commenting on the event.

One said: "That was amazing! Best 25 minutes of my life! Definitely got to be a regular thing. How about a silent disco at every mainline station in London?"

Another wrote: Awesome! So many people there! And the dude who stripped...fair play! Hahaaa."

A spokesman for British Transport Police said officers were aware of the event in advance and took measures to ensure that it was properly policed.

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Hi Mark,

People can get and can be crazy isn't ?

Communication made at for example facebook or myspace are these days the channels to reach people .. and worser to let them do things .. because everything is done "in group" ...

Nobody would imagine doing it all by themselfs ..

Secondly it are still "free backgrounds" to the owner of the company who's making that kind of clips .. but people don't see it that way .. the only thing that counts is that "they" were into the clip .. even when they don't appeare or can't be seen into the final result.

So far all these things are made in freedom and don't has an offensive content aka a call for troubles etc etc ... it looks to Me that it is "a way" to do business these days ...

to be continuited .. I suppose :)

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