saint Posted November 24, 2009 Share Posted November 24, 2009 A newly released study done by Targetcast, a communications firm, has some good and bad news for broadcast radio. The good: Adults 18 to 64 were found to still consider radio to be an important touchpoint for new music discovery. The not-so-good: 18 to 24 year olds were likely to indicate that radio is not so relevant to them. http://audio4cast.com/2009/10/26/consumer-media-study-highlights-impact-of-digital-media/ Relaxing Entertainment For The World - - www.ScenicRadio.com Link to comment Share on other sites More sharing options...
jax_rox Posted November 26, 2009 Share Posted November 26, 2009 The one thing that will keep people coming back to radio is the people and the local content. iPods can give them their favourite music, but radio gives brand new music, as well as older stuff and a much more expansive library than any one person and it gives them interesting content; its more than just music. People, and the content that the people produce is what will save radio. Link to comment Share on other sites More sharing options...
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