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Online Display Ad Market Continues Shift To 'Audience' From 'Media' Sales


saint

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Reflecting a shift being pushed by Madison Avenue, the online display advertising marketplace is becoming more "audience-driven." That's one of the major takeaways from the latest edition of Rubicon Project's quarterly online display marketplace tracking studies.

 

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117611

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