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Viewers will rule with remotes


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Cable provider Knology has signed an agreement with Backchannelmedia (BCM) to test BCM's "Clickable TV service" for viewers in Montgomery, Alabama.


Clickable TV allows viewers to "bookmark" TV programming and ads that they're interested in. Viewers see small icons at the bottom of their screen during these "clickable moments," and can click a button on their remote control to send related content to their email or a Web portal. Advertisers pay a premium for those clicks.


A handful of stations, including ones owned by Gray and LIN, have already launched Backchannelmedia tests with select viewers.



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