saint Posted December 9, 2009 Share Posted December 9, 2009 It’s generally well agreed that terrestrial radio could turn over more local Internet revenue if it really tried. Gordon Borrell of Borrell Associates believes that radio should be comparing itself to all local Internet providers, not just radio. “Take a look at all the Internet advertising in that marketplace. You want to build a new business here, but doing that, really does depend on the focus of the stations and the resources that they’re putting into the Internet.” Borrell notes that, while radio has about 17,000 local sales reps, trailing only newspapers, radio has not trained its reps to sell the Internet and has not added online-only rep. http://www.melphillipsnowandthen.com/2009/12/09/radio-must-get-more-aggressive-with-local-internet-business/ Relaxing Entertainment For The World - - www.ScenicRadio.com Link to comment Share on other sites More sharing options...
NickolasM. Posted December 10, 2009 Share Posted December 10, 2009 'Agressive' Could this be good, Or could it be bad? May we hear less ad's with more agressive stations? Link to comment Share on other sites More sharing options...
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