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Pandora Is Coming to Your Car


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Net radio provider Pandora is preparing to move more aggressively into the automotive space, with deeper integration with car radios and controls on the horizon. During an early afternoon panel at the SF Music Tech Summit, chief technology officer Tom Conrad said the company’s mobile strategy will first hinge on a transitional phase in which its smartphone apps will be controlled from dashboard or steering-wheel interfaces, before dispensing with the smartphones altogether as the service is built into web-connected cars.



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