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Advertising Radio Station with Dealership

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I was reading an article the other day on the internet about how radio stations and car dealerships have combined in efforts of advertising.


For example, if you buy a new car at the local Chevrolet dealership, Toyota or whatever, well when you drive off the lot, your station will be tuned into 102.3 or who ever promoted the spot.


GREAT idea I thought. Benefits a lot of people, and the hope is that the consumer won't change the dial.

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