Thinking about Radio Advertising?

[Ian Pinnell]

Thought I'd share with you my latest post about radio advertising, which could indeed fall into the category of Content & Promotion.

 

Less is certainly more in an already cluttered market, wherever you are in the world >>

 

http://ianpinnell.co.uk/?p=845

[saint]

Great stuff Ian - KISS - keep it simple stupid is something a lot of folks overlook.

 

One other thing is the call to action - what do you want the recipient of the advertising to do.

[Ian Pinnell]

Indeed saint! And some people actually fail to include that in their advertising, or indeed put too many 'call to actions' (CTA) - with some ads I've heard being one big jumbled up CTA.

 

Realistically, the CTA would be at the end, but it can also work at the beginning of the ad, say if you need the listener to stop what they're doing and visit a certain site, or think about a certain topic.

 

Having said that though, you can be creative with CTA's, and not even mention the need for someone to visit, call or pop in - it's how you use the wording without saying those words that make those ads stand out.

[saint]

Spot on Ian.

 

Advertising copy writing is just like writing a book. You can use lots of fluff and get every one lost in the plot of a book - or boil things down for an easy to understand and enjoyable read.

 

The ultimate goal should be an advertisement consisting of short and concise bits of information asking people to do something or consider doing something.

 

Don't get people lost with lots of background noise, 14 different voices, hard to understand words or cram a five minute speech into 30 seconds of audio.

 

- Be unique

 

- Be concise

 

- Be creative

 

- Think outside of the box

 

The call to action is the bait to reel in the catch ( your prospective client ). Make it catchy, something that sticks in your mind, and is easy to remember.

 

Try your advertising copy out on your friends, business clients and prospective business clients - getting feed back costs nothing and will allow you to put your best effort forth.