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HD Alliance Adds Mobile Marketing


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ORLANDO -- June 30, 2008: In its ongoing effort to convert consumer awareness of HD Radio -- now at over 75 percent, according to Critical Mass Media -- into HD receiver purchases, the HD Digital Radio Alliance has launched a new mobile marketing campaign, and it's expanded the information available to consumers, retailers, and auto dealers at HDRadio.com.

 

"This campaign is the first to issue a call to action that will create a direct conversation with consumers," said HD Alliance President/CEO Peter Ferrara. "By establishing a direct, instant relationship with consumers who show an interest in HD Radio, we begin to activate a whole new category of catalysts."

 

Full: http://www.radioink.com/HeadlineEntry.a ... todaysnews

Studiio - All-In-One Radio Communication Platform
SMS | Phone Calls | Social Media | Content

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ORLANDO -- June 30, 2008: In its ongoing effort to convert consumer awareness of HD Radio -- now at over 75 percent, according to Critical Mass Media -- into HD receiver purchases, the HD Digital Radio Alliance has launched a new mobile marketing campaign, and it's expanded the information available to consumers, retailers, and auto dealers at HDRadio.com.

 

"This campaign is the first to issue a call to action that will create a direct conversation with consumers," said HD Alliance President/CEO Peter Ferrara. "By establishing a direct, instant relationship with consumers who show an interest in HD Radio, we begin to activate a whole new category of catalysts."

 

Full: http://www.radioink.com/HeadlineEntry.a ... todaysnews

Studiio - All-In-One Radio Communication Platform
SMS | Phone Calls | Social Media | Content

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